Privacy policy

Last Updated: June 2026

The Only Way Is SX ("TOWI SX", "we", "our", or "us") is committed to protecting your privacy and handling your personal information in a transparent and responsible manner.

This Privacy Policy explains how we collect, use, store, share and protect your personal information when you visit our website, purchase tickets, camping passes, hospitality packages, merchandise or other event-related products, contact us, or otherwise interact with our services.

By using our website and services, you agree to the collection and use of information in accordance with this Privacy Policy.

Who We Are

The Only Way Is SX is a UK-based supercross and family festival event.

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, The Only Way Is SX acts as the Data Controller for personal information collected through this website and associated event services.

Information We Collect

Depending on how you interact with us, we may collect and process the following information:

Personal Information

  • Full name

  • Email address

  • Telephone number

  • Billing address

  • Delivery address (where applicable)

  • Emergency contact information (where required)

Ticketing & Booking Information

  • Event tickets purchased

  • Camping bookings

  • Hospitality bookings

  • Merchandise purchases

  • Order history

  • Booking references

  • Attendance information

Payment Information

Payments are processed securely through trusted third-party payment providers.

We do not store, process or have access to your full payment card details.

Technical Information

When you use our website, we may automatically collect:

  • IP address

  • Browser type and version

  • Device information

  • Operating system

  • Website usage information

  • Cookie and analytics data

  • Referral source information

How We Collect Your Information

We may collect personal information:

  • Directly from you when making a purchase or enquiry

  • Through website forms

  • Through ticket purchases

  • Through newsletter subscriptions

  • Through social media interactions

  • Through cookies and analytics technologies

  • Through trusted third-party service providers

How We Use Your Information

We may use your personal information to:

  • Process ticket sales and bookings

  • Deliver tickets and booking confirmations

  • Verify eligibility for attendance

  • Provide customer support

  • Communicate event updates and operational information

  • Manage event operations

  • Process transactions and payments

  • Improve our website and services

  • Detect fraud and security threats

  • Comply with legal obligations

  • Respond to enquiries and complaints

Legal Basis For Processing Personal Data

Under UK GDPR, we process personal information on one or more of the following legal bases:

Contractual Necessity

Where processing is necessary to fulfil a contract with you, including:

  • Processing ticket purchases

  • Managing bookings

  • Delivering tickets

  • Providing customer support

Legitimate Interests

Where processing is necessary for our legitimate business interests, including:

  • Event management

  • Website administration

  • Fraud prevention

  • Security monitoring

  • Business operations

  • Service improvements

Consent

Where you have provided consent, including:

  • Marketing communications

  • Newsletter subscriptions

  • Certain optional services

You may withdraw your consent at any time.

Legal Obligations

Where processing is necessary to comply with legal or regulatory obligations.

Marketing Communications

If you actively opt in to receive marketing communications, we may send information relating to:

  • Event announcements

  • Ticket releases

  • Hospitality packages

  • Camping packages

  • Competitions and giveaways

  • Sponsor promotions

  • Merchandise launches

  • Future TOWI SX events

Marketing communications will only be sent where you have provided consent, where otherwise permitted by applicable law, or where another lawful basis for processing applies.

You may unsubscribe at any time by using the unsubscribe link included in our emails or by contacting us directly.

Event Photography & Media

TOWI SX may photograph, film or record attendees throughout the event.

By attending the event, you acknowledge and agree that your image, likeness or voice may be captured and used by TOWI SX, its sponsors, partners, media organisations and authorised content creators for promotional, editorial, marketing and commercial purposes.

This content may be used across:

  • Websites

  • Social media platforms

  • Printed marketing materials

  • Advertising campaigns

  • Press coverage

  • Future event promotions

If you have concerns regarding the use of your image, please contact us prior to attending the event.

Sharing Your Information

We may share personal information with trusted third parties where necessary to operate our website and event services.

These may include:

  • Shopify

  • Payment processors

  • Ticketing providers

  • Email marketing providers

  • Website hosting providers

  • IT service providers

  • Professional advisers

  • Regulatory authorities

  • Law enforcement agencies where legally required

We do not sell your personal information to third parties.

Shopify Services

Our website is powered by Shopify.

Shopify may process personal information to provide website functionality, payment processing, analytics, fraud prevention and security services.

For further information regarding Shopify's processing of personal information, please refer to Shopify's Privacy Policy.

International Transfers

Some of our service providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place in accordance with UK GDPR requirements.

Data Security

We implement appropriate technical and organisational measures designed to protect personal information from unauthorised access, disclosure, alteration or destruction.

However, no internet transmission or electronic storage method can be guaranteed to be completely secure.

Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Provide our services

  • Fulfil contractual obligations

  • Meet legal and regulatory requirements

  • Resolve disputes

  • Enforce agreements

When information is no longer required, it will be securely deleted or anonymised.

UK GDPR & Your Rights

Under UK GDPR and the Data Protection Act 2018, you may have the following rights:

  • The right to access your personal information.

  • The right to rectify inaccurate personal information.

  • The right to erase personal information in certain circumstances.

  • The right to restrict processing.

  • The right to object to processing.

  • The right to data portability.

  • The right to withdraw consent at any time where consent is relied upon.

  • The right to lodge a complaint with the Information Commissioner's Office (ICO).

Please note that certain information may need to be retained where required by law or necessary for contractual and legitimate business purposes.

To exercise any of your rights, please contact us at:

Email: info@towi-sx.co.uk

We will respond in accordance with applicable data protection legislation.

Cookies

Our website uses cookies and similar technologies to improve functionality, analyse website traffic and enhance user experience.

By continuing to use our website, you consent to the use of cookies in accordance with our Cookie Policy.

Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, content or security of external websites and encourage users to review their privacy policies separately.

Changes To This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, operational requirements, legal obligations or regulatory developments.

Any updates will be published on this page together with the revised effective date.

Contact Us

If you have any questions about this Privacy Policy, our privacy practices, or would like to exercise any of your data protection rights, please contact us at:

Email: info@towi-sx.co.uk

Alternatively, you can use our contact form, available on the Contact Us page.

If you are dissatisfied with how we handle your personal information, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.